Dynamics 365 Marketing
Create personalized customer journeys, automate your marketing processes and generate quality leads with Microsoft Dynamics 365 Marketing.
Marketing that delivers results
Modern marketing is about delivering the right message, to the right person, at the right time. Microsoft Dynamics 365 Marketing - now known as Customer insights - journeys - provides the tools you need to achieve this. The platform enables you to create personalized, automated marketing campaigns that effectively reach and activate your target audience.
The great advantage of Dynamics 365 Marketing compared to standalone marketing platforms is the direct integration with your CRM data. Because marketing and sales operate on the same platform, you have a complete picture of every prospect and customer. This makes it possible to personalize campaigns based on the full customer relationship, not just marketing interactions.
Breathbase helps organizations set up and optimize Dynamics 365 Marketing. We combine technical expertise with marketing knowledge to configure a platform that not only works technically perfect, but actually contributes to your marketing objectives. From strategy and configuration to training and ongoing optimization - we guide you through every step.
Core functionalities
The powerful capabilities of Dynamics 365 Marketing for your organization.
Design and automate personalized customer journeys that guide prospects and customers through the entire journey - from initial awareness to loyal customer. Define triggers, conditions and actions that are automatically executed based on customer behavior, preferences and interactions with your organization.
Create professional, responsive email campaigns with a visual drag-and-drop editor. Personalize content based on customer profiles, behavior and preferences. Extensive a/B testing, automatic send optimization and detailed analytics help you continuously improve your email marketing.
Manage the complete event process from Dynamics 365: from planning and promotion to registration, check-in and follow-up. Supports both physical and online events (via Microsoft teams integration). Automatic invitations, reminders and post-event surveys ensure a professional event experience.
Define scoring models that automatically evaluate leads based on demographic data and behavior. When a lead reaches a certain score, it is automatically passed to the sales team. AI-driven scoring analyzes patterns in successful conversions to optimize your scoring models.
Automate your marketing activities from start to finish. Set triggers for automatic follow-ups, nurture campaigns and lead qualification flows. Dynamically segment your audience based on real-time data and behavior to always send the right message at the right time.
Dynamics 365 Customer insights combines data from multiple sources into a unified customer profile with a 360-degree overview. AI-driven insights reveal patterns, predict behavior and identify segments you would otherwise miss. Use these insights to refine your marketing strategy.
Benefits for your organization
The concrete results Dynamics 365 Marketing delivers for your marketing team.
Higher conversion
Personalized journeys and lead scoring ensure prospects receive the right content at the right time.
Better customer relationships
Consistent, relevant communication across all channels strengthens the relationship with your customers and prospects.
Measurable results
Extensive analytics provide insight into campaign performance, ROI and the effectiveness of your marketing efforts.
Time savings
Automation of repetitive marketing tasks gives your team time for strategy and creative work.
Sales & Marketing alignment
Seamless integration with Dynamics 365 Sales ensures optimal collaboration between marketing and sales.
GDPR-compliant
Built-in consent management and privacy tools help you comply with GDPR regulations.
Practical examples
Automated lead nurturing
A b2B organization sets up automated nurture campaigns that gradually guide prospects through the buyer journey. Based on the prospect's behavior (opened emails, visited pages, downloaded content), they receive increasingly relevant information until the lead is ready for handover to sales.
Event-driven campaigns
An organization that regularly hosts webinars and physical events manages the entire event process in Dynamics 365. From invitation and registration to check-in and follow-up - everything is automated and integrated with the CRM for a seamless experience for both attendees and the marketing team.
Customer reactivation
A company identifies customers who have shown no activity for a while and automatically starts a re-engagement campaign. Personalized offers and content are presented based on previous purchases and interests, reactivating dormant customers.
Frequently asked questions
Answers to the most frequently asked questions about Dynamics 365 Marketing.
Related pages
Discover more about Dynamics 365 and our other services.
Dynamics 365 CE overview
All Dynamics 365 CE modules.
Dynamics 365 Sales
Optimize your sales processes.
Dynamics 365 Customer Service
Improve your customer service.
Power Automate
Automate your business processes.
Power BI
Marketing analytics and reports.
Dynamics 365 training
Learn to get the most out of Dynamics 365.
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